Introduction: A Quiet Beginning

Every house has a story.
Ours began with a question — what does elegance mean today?
In a world obsessed with trends, we wanted to create something that felt permanent. Not loud, not showy — but lasting.

House of Maple was born from the belief that true sophistication is found not in extravagance, but in composure. That an outfit can whisper confidence. That elegance is an attitude, not a price tag.

1. The Philosophy: Where Confidence Meets Calm

At House of Maple, we design for women who lead with grace — women who balance ambition with poise, intellect with softness, and strength with warmth.
The old-money aesthetic we embrace isn’t about wealth; it’s about values.
It’s the art of knowing that less can say more, and that refinement is a form of self-respect.

Each piece — from the Élodie Turtleneck to the Signature Maple Knit — carries this philosophy. We build clothes that don’t demand attention, but earn it through detail, structure, and harmony.

“Elegance is when the inside is as beautiful as the outside.”
— Coco Chanel

We believe that how you feel inside your clothes matters just as much as how you look in them.

2. The Design Codes: Old Money Meets Modern Egypt

Our collections take inspiration from timeless European refinement and reinterpret it for the modern Egyptian woman — intelligent, independent, and effortlessly stylish.

The textures, silhouettes, and tones all tell a story. The Oxford V-Neck echoes the charm of old academia, while the Dusted Linen Écrivain Shirt captures the light, breathable elegance perfect for Cairo’s warmth.
And the Midnight Blue Denim — structured yet soft — reflects our belief that comfort and confidence should never be mutually exclusive.

We design through contrast: masculine tailoring meets feminine ease, strength meets serenity, heritage meets the present moment.

3. The Material Story: Made to Last, Made to Feel

Every fabric we choose has purpose.
We’re intentional about what touches your skin — cotton that breathes, linen that softens with time, yarns that hold their shape season after season.
We don’t chase fast fashion; we build pieces that live with you — not just in your wardrobe, but in your memories.

In a culture that often glorifies excess, we celebrate endurance.
When you wear House of Maple, you wear something built with thought — a piece that respects your rhythm and your world.

“Buy less, choose well, make it last.” — Vivienne Westwood

That’s the heartbeat behind our collections.

4. The Maple Woman: Grace in Every Step

The Maple Woman isn’t defined by age or title — she’s defined by how she moves through the world.
She’s the woman who reads poetry on the weekend, who wears her confidence like a second skin, who believes that elegance doesn’t need validation.

Whether she’s a student in Downtown Cairo, a creative in Zamalek, or an executive leading her team — she embodies quiet power.

The Élise Corduroy Pants speak her language — structure, warmth, and intellect. The Signature Maple Knit reflects her duality — softness wrapped around quiet strength.

She’s not trying to fit in. She’s building a world of her own.

5. The House Beyond Fashion

For us, fashion is a medium — but community is the message.
House of Maple isn’t just a clothing brand; it’s a space for women to connect, express, and evolve together. Through our blog, The House Journal, we share more than styling tips — we explore self-expression, culture, and the evolving meaning of womanhood in today’s Egypt.

We also open our doors to collaborations with artists, designers, and creators who share our ethos: to make beauty that lasts, not content that fades.

We believe luxury today isn’t about price — it’s about purpose.

6. Looking Forward: Building a Legacy

As we grow, our mission remains simple — to redefine what Egyptian luxury looks and feels like.
We’re not chasing the runway; we’re building a legacy of simplicity.
Each collection adds a new chapter to our story — a story that belongs as much to our customers as it does to us.

Our dream? That one day, when someone describes timeless Egyptian style, they’ll think of House of Maple — not because we followed trends, but because we stayed true to quiet excellence.

Shop the House

The Signature Maple Knit — Oxford Green / Maple Ember

The Élodie Turtleneck — Midnight / Moonlight

The Oxford V-Neck — Navy Cable Knit

The Dusted Linen Écrivain Shirt — Pearl / Dusted Truffle

The Élise Corduroy Pants — Black / Brown

Step inside The House Journal — where fashion meets philosophy.
Join the Maple community for weekly reflections, style insights, and behind-the-scenes stories from Egypt’s most graceful movement in modern fashion.